New York City bans 'surveillance pricing' that uses your data against you.

The New York City Council has passed a new law banning 'surveillance pricing,' a practice where companies charge customers different prices based on personal data like location, browsing history, or demographics. The bill targets retailers, food delivery apps, and airlines that have faced scrutiny for allegedly using algorithms to offer one price to a customer in a store's parking lot and a higher one when they step inside.

The law aims to end what city leaders call an 'insidious and predatory' corporate tactic that worsens affordability and erodes privacy. Companies violating the ban face fines of up to $1,000 per transaction. Business groups argue the law could limit legitimate discounts and loyalty programs, but sponsors insist it only bans discriminatory pricing, not promotions. This local action reflects a growing legislative push to curb how personal data is weaponized for profit.