Adobe's AI buffet: Another helping of 'generative fill' for your subscription.

At its annual MAX event, Adobe announced yet another wave of AI features across its flagship Creative Cloud apps like Photoshop, Premiere, and Illustrator. The updates include new generative tools for relighting photos, removing objects from videos, and prototyping designs, alongside the launch of a 'Model Context Protocol' (MCP) to hook its features into external chatbots like ChatGPT and Claude.

The real-world impact is more incremental AI polish layered onto a suite already saturated with similar features, requiring no new technical skills from users. While the MCP hints at a future where creative apps talk to each other, Adobe's strategy remains firmly focused on expanding its walled garden of tools and maintaining its subscription revenue, offering little that fundamentally changes how professionals work. The takeaway: another year, another round of AI feature announcements that feel more like marketing bullet points than revolutionary tools.