After the ransomware dust settles, your client might still be gone

The technical side of ransomware recovery is only half the battle. A new report from Kaseya reveals that 12% of managed service providers (MSPs) lose clients after security incidents, even when systems are successfully restored. The problem isn't just getting the data back—it's managing the client's experience during the chaos.

When recovery drags on, communication falters, and surprise invoices arrive, trust evaporates. Only 16% of organizations fully recover within a day, leaving most clients enduring days of costly disruption and confusion. The takeaway is stark: A technically perfect restoration means little if your client walks away at the next renewal, making smooth communication and transparent cost management as critical as your backup strategy.